A campfire…the warm glow, crackling flames, and smokey aroma strike a chord deep within us that dates back to the dawn of man. But how did using firewood all begin?
Perhaps one of the first advertising agencies of record convinced their client that a focus group (definition: a demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched), would provide valuable feedback.
Below is a video produced by David Preece on youtube which provides a light-hearted possible answer to “fire and firewood – how it all began (or didn’t)”.
Enjoy!